How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales by Robert W. Bly

Author:Robert W. Bly
Language: eng
Format: mobi
ISBN: 9780982150023
Publisher: American Writers & Artists, Inc.
Published: 2009-05-31T18:30:00+00:00

The super-premium.

A super-premium is a special report that delivers all or most of the information, secrets, or strategies promised in the mailing piece. Example: A magalog for Weiss’s Safe Money Report offers a super-premium, “Grow Up to 1,000% Richer in the Great Stock Market Panic of 2002,” that delivers on the big promise of the mailing. The offer of the super-premium is made on just about every other page of the 24-page magalog.

The owner’s manual.

An owner’s manual advises the subscriber how to use the service for maximum results and benefits. An options trading program, for instance, will typically have a premium explaining terms (e.g., “puts” vs. “calls”) and the types of trades the service makes (e.g., “straddles”).

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